SEO & SEM: Fundamentals to Internet Marketing - SkillsFuture Approved


Full Day Course | Small Class Training (Max. 6 participants) | 80% hands-on training

Ticket options: (a) SkillsFuture Credits (email us) or (b) Cash via Peatix

What you will take away from this Hands-On Workshop:

✓ Learn 10 ways you can drive FREE and organic (SEO) traffic to your website
✓ Improve your Google Adword Campaigns conversion by 30% by applying SEM best practices (you will learn) in your campaigns
✓ Learn about building pop-ups, landing pages without coding knowledge!
✓ Learn about Adword / SEO keyword research
✓ Learn about Google Analytics and how to measure, what to look out for in your website analytics

By the end of the workshop, you will be able to take immediate steps to improve your website's SEO ranking on Google. You will be able to speak the SEO and SEM language to your WEB AGENCY and DEVELOPER managing your SEO & SEM efforts!

Workshop Topic Overview:

1. Introduction to the workshop

- What is Internet Marketing?

- What is Search Engine Optimization (SEO)?

- What is Search Engine Marketing (SEM)?

- What's your Buyer's Journey on the Internet?

2. Guide to Internet Marketing: Websites

- How does Google rank my website?

- How do I decide on the keywords for my ads?

- Learn 5 Tips to better Internet Marketing (SEO / SEM)

3. Landing Pages for Marketing Campaigns and Adword Campaigns

- What are Landing Pages, and why are they important in lead conversion?

- How to use Landing Pages effectively (to get more sales / conversions)

4. Creating a landing page

- Creating a Landing Page Step by Step with Trainer (No coding knowledge required)

- Creating your own Landing Page (No coding knowledge required)

- We're introducing the platforms InstaPage and LeadPages

5. Keyword Research & Best Practices

- Create a SEO & SEM keyword Strategy

- 9 Tips to having better conversions on your website

6. Google Analytics

- Integrating Google Analytics in your landing page

- How to understand Google Analytics Reports and what it has to offer

- Things you need to note in Google Analytics

7. Consultation with the Trainer on your Internet Marketing Strategy

What you will need to bring to class:
• Laptop, Charger,
• Mouse and mouse pad

About the Trainer

Charmaine, is the Founder and Creative Director of Sky Digital Agency and The Good Designers.

Being a web designer by training, she was intrigue by many things when she started her agency back in 2010. From Facebook marketing to SEO & SEM, she has became a self-taught marketer and hands-on practitioner.

A hands-on marketer and practitioner who believes in learning a new skill everyday, challenging herself to explore and embrace technology.

She is generous in dishing out tips and tricks especially about free design resources, and about the different digital marketing topics, Facebook, Email Marketing, SEO & SEM. She is also always always excited to bounce ideas and brainstorm together with her participants during the workshop.

Charmaine makes learning interactive, candid and fun, helping learners to be excited about applying what they have learned in their work or business even after the workshop.

If you're looking to learn abundantly, and be able to use the internet as a marketing tool to help your business stand out in today's ever growing industry of using tech for marketing, you have to join Charmaine at the workshop.

She strongly believes that the training industry needs more workshops that are conducted in a small group setting of max. 6 participants. This is what she has set herself and her agencies out to do.

This is to ensure that every participant get the most out of each training with Sky Digital Agency.

Sky Digital Agency currently has 5 Workshops SkillsFuture Approved and Claimable.

Here are some generous workshop reviews our participants have left us on Facebook on how our workshops have helped them be a better marketer for their work, business, and startups:

More reviews of our workshop are also available on our Facebook Page

Receive a Certificate of Completion from Sky Digital Agency at the end of the workshop too!
Attain an important skill that will add value to your resume, and your work, job and business.

What you need to know (for Singaporeans above 25 years old):

This workshop is SkillsFuture Approved and Claimable.

For payment instructions on how you can pay us directly with SkillsFuture Credits, please select ticket option "$360 via SkillsFuture Credit" option or email us directly at skillsfuture@skycrm.asia for payment instructions. No cash required.

Course code on SkillsFuture Directory: CRS-N-0041548

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Training grants for companies

Companies can claim $2 per hour from SkillsFuture if they sponsor their employees for the training. All you need is our course code to apply for it on SkillsConnect.

40% of remaining fees can be claimed from PIC Grant for eligible companies.

PIC Grant: 40% of course fee

For company sponsored individuals, your company can claim 40% of course fee (for training conducted by external vendor) from PIC if your company is eligible.

More about the PIC Grant: https://goo.gl/qlldQz

Charmaine conducting a 3 hour workshop on "Ways to Effectively Retain Learning Through Better Visual Presentations" with 40 training and educators at Life Long Learning Centre, under Institute of Adult Learning (IAL)

Would you like to create amazing visual presentations with your PowerPoint and Keynote Applications? Join us for our Infographics & Visual Content Marketing workshop, SkillsFuture Approved & Claimable. Alternatively, you can email us at workshops@skycrm.asia to enquire about our workshop schedules.

Corporate Training with 15 staff from Singapore University of Technology and Design. If your company or organization would like to engage us for an in-house corporate training for your staff or employees, do reach out to us at trainings@skycrm.asia

Pantry - 6 Raffles Quay - Sky Digital Agency

Don't you just love the pantry. Makes learning more fun when you have different hot drinks to keep you awake! We mean... to help you focus!

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Subscribe to us on YouTube: https://goo.gl/4Z5eeu

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1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?
Yes. We require a minimum class size of 3 participants to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. In the event of a reschedule, we will inform you no later than 3 days before the event.

3. Where is the venue of the workshop?
6 Raffles Quay, #15-00, Singapore 048580

Nearest MRT: Raffles MRT, take exit "i" to Ascott at Raffles Place, 6 Raffles Quay is right after Ascott at Raffles Place.

P.S. Our venue is rain proof! 6 Raffles Quay (Building Name) is sheltered all the way from Raffles MRT.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

Wed Oct 25, 2017
10:00 AM - 6:00 PM SGT
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6 Raffles Quay, #15-00, Singapore 048580
Regular Ticket SOLD OUT $380.00
$360 via SkillsFuture Credits FULL
Venue Address
6 Raffles Quay, #15-00, Singapore 048580 Singapore
6 Min Walk from Raffles Place MRT
Sky Digital Agency